Designing OckyPocky's Kingdom
Designing an app for children is no child’s play!
Kids are the most hard-to-please users and kids app’s interface has to cognitively, physically, and emotionally resonate with them to make it their playground instantly and intuitively!
It’s easy to lose sight of the fact that kids learn and communicate through play. - Debra Gelman (UI/UX Guru)
The co-designers of OckyPocky:
Who are we?
OckyPocky is a playful interactive learning app designed for preschoolers in the age group of 2-6 years. We come with easy controls that enable your little one to watch videos without parental assistance, that's more free time for parents.
Adults don’t see what kids see, that’s why everyone in the OckyPocky team had to shed their old skins and travel decades back to think and act like toddlers! Guided by veteran design guru Niyam Bhushan, we observed the behavioral actions of hundreds of kids around us and absorbed their needs, expectations and their interaction patterns with the world. The different iterations were tested on their fresh eyes and we’re also constantly evolving with feedback and great design ideas for the app, straight from their little hearts!
“Form follows Playfulness”
As you can see from the interface’s images above, the super-simplistic design of OckyPocky reduces the visual weight that most kids app carry. We’re speaking the child’s language and removing question marks and steps in the UI that may add to their cognitive workload.
The design and typography:
We are inspired by the 300-year-old eco-friendly Chennapatna toys and are reviving and translating the old art into the digital world.
From the mascot Ockypocky to the icons, all of them are a reinterpretation but elevated to the next level. Thus, shaping the app's unique identity while every other kid app is imitating every other app with the overbearing splashes of stereotypical kiddie colors. OckyPocky is standing out from the sheep!
The theme itself radiate eco-friendliness and simplicity without complicating the app’s functionality. We’ve used Amaranth font that is reflective of Indian roots. The Amaranth family is a friendly upright italic design with a slight contrast and distinctive curves- making it very reader-friendly for the minimal text that we have written on the app.
We’ve reduced words and added speech to guide your little genius better in their quest to learn more. The playful voiceover adds a friendly touch to the whole UX experience with background music adding a whole new dimension to their learning journey!
Want to explore the magical playground of OckyPocky?
Join 7000+ parents now!
iOS : http://bit.ly/hiOckyPocky